Silver Lining launches 25-story campaign on small business resilience

Silver Lining has launched a national storytelling campaign with Wells Fargo featuring 25 small business owners in 25 U.S. locations. New videos will roll out on weekdays from Nov. 12 through Dec. 18, 2026, as the campaign spotlights how small businesses are navigating economic uncertainty.

Why it matters: - The campaign aims to put small business owners at the center of the economic conversation. - Silver Lining says the stories show how small businesses create opportunity for families, teams and local communities. - The rollout lands as economic uncertainty and turmoil continue to pressure small businesses. - The campaign asks audiences to support local businesses through #BuyFromSmallBusiness.

What happened: - Silver Lining launched “The Economy Is My Business: 25 Stories Of Small Business Resilience,” a national storytelling campaign supported by Wells Fargo. - The campaign includes 25 short, documentary-style videos featuring small business owners in 25 locations across the country. - All of the featured owners are members of the American Small Business Growth Program, powered by Silver Lining and supported by Wells Fargo. - A new story will premiere on social media every weekday from Nov. 12, 2026, through Dec. 18, 2026. - The campaign page is available at Watch every story.

The details: - Each video features one small business owner describing what running a business looks like right now. - Each story was filmed by a local small-business creative. - The campaign spans different states and territories across the U.S. - Silver Lining describes the series as part of “25 Days of Small Business.” - The campaign includes these featured owners and producers: - She Sells Studios, produced by Nicholas Schrein. - Ernest Baldwin, produced by Grant Hamilton and Greyson DelGrosso. - Nancy Jones, produced by JMARTY INC. - La Amatista, produced by Joshua Smith. - Essence of Ase Wellness, produced by Standa Merhout. - fridaysdope, produced by Marcellus Jones. - Brian Kelley, produced by Terry Aung. - Christina Reynolds, produced by Aron Sanchez. - Soulfire MVMT, produced by Nelson Molina. - The Great Turning Acupuncture by Samori Etienne. - Sharon Ringier, produced by Jason Carter. - Jacqueline Ward, produced by Simeon Fuller. - Tashara Earl, produced by John Morgan II. - Jay Johnson, produced by Brittainye Wise. - Dr. Tamara Mitchell-Davis, produced by Sage Bhagwansingh. - Michelle Gohanna, produced by Shaun Goldin. - Darlene Yarborough, produced by Cazimir Constant. - Kimbala Roderick, produced by Jordan Dixon. - Kesha Brown, produced by Andres Sebastian. - Chaim & Nell Mahgel-Friedman, produced by Eugene Kremleff. - Lauren Hunt, produced by Sean Parker. - Jerrilynn Thomas, produced by Michael Carter. - Tisa Clark, produced by Alexandria Harris. - John Verbrugge, produced by Shared Hands (John Verbrugge). - Brandon Santiago, produced by Shirley Rodriguez.

Between the lines: - Silver Lining is framing the campaign as both a storytelling effort and a broader call to support small business-led economic growth. - The local-creator format suggests the campaign is designed to feel personal and community-based rather than corporate and top-down. - The repeated focus on resilience signals a message aimed at audiences who are worried about inflation, uncertainty or slower demand.

What's next: - The first new story premieres Nov. 12, 2026. - Silver Lining will publish one new video each weekday through Dec. 18, 2026. - The campaign will continue pushing viewers to support small businesses through the #BuyFromSmallBusiness message. - Viewers can follow the campaign on Silver Lining’s social channels and on the campaign site.